EntrepreneurshipOpinion24 Oct, 2022

The Future of Social Commerce

How social media networks can participate in the coming social commerce economy, enabling shops and checkouts is just one aspect of this new #InternetLife

Read this excellent note by McKinsey on how things will interconnect and interact.

Originally appeared here:

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/social-commerce-the-future-of-how-consumers-interact-with-brands

McKinsey & Company

Social commerce: The future of how consumers interact with brands

The social commerce market is poised for growth in the US. Here’s how companies can capture new consumer shopping trends using China’s social-commerce...
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