AltHealth Update – August 15, 2022
I am writing this from a cottage on a lake in Northern Ontario. I’ve been working remotely for the past few weeks, but have also had some down time with family to reflect on the past 7 months or so.
We launched www.AltHealth.Me in January with a vision to create a social media platform and marketplace for the alternative health and wellness space. The need for a safe place for people to congregate to find answers for their health issues is clear. This has been our guiding principle from the start.
Here are the highlights from the past 7 months since our launch:
· Jorge Boero joined us on a full time basis to be our Director of Operations to lead all aspects of the development of our social media platform and marketplace.
· In early January, we launched our social media platform – www.AltHealth.Me – with 13 sample Channels (which are similar to Facebook Groups) focused on various health and wellness topics. With Jorge’s leadership, we began posting relevant third party content to establish our editorial tone. We then started to generate traffic to AltHealth.
· In June, we launched our Channel Champion initiative. Our strategy is to have micro entrepreneurs take on the leadership of the development and growth of each Channel. Our Channel Champions will share in the commissions generated by sales on their Channel. We expect them to earn between 5% and 10% of the revenue of their Channel. Our goal is for each Channel to generate USD $5 million in annual revenue. We are planning for 30 Channels and 30 Channel Champions.
· At this point, we have successfully recruited 4 Channel Champions:
o Donna Flood-Amaya – Neurodiversity
o Michael Osei – Gut Health
o Melissa Berry – Yoga
o Joshua Blakely – Military Veterans Health
We have a pipeline of prospective Channel Champions for the following Channels:
o Work From Home
o Environmental Health
o Fitness
o Physical Rehab
o And more
· We have “soft launched” both our Canadian and US marketplaces. We recently started the process of onboarding vendors onto the platform. We are in the process of testing and training and expect to have a broader launch of the marketplaces in both countries in September. We will have over 2,000 products available for purchase when we launch.
· Inspired by my daughter Dr. Allie Dennis, a chiropractor, we have developed an AltHealth ecommerce store program. Health professionals and others will be able to have their own ecommerce store powered by AltHealth. Each store owner can curate their own offering of products and services from AltHealth’s catalogue and can have full ecommerce functionality, including offering Coselling commissions, all without inventory.
We are launching 5 stores for chiropractors in Ontario, Canada in September, including one for Dr. Allie. We believe that the potential market for professional stores is over 1 million stores. We are targeting chiropractors, physiotherapists, podiatrists and others, with the hopes of capturing a small portion of this market opportunity. We are also in discussions with one of our vendors to provide stores to their 2,000 distributors across the US.
· Once we formally launch our marketplace next month, our Channel Champions and their Cosellers will begin selling our products in earnest by posting informative, educational or even humorous content with our products links on AltHealth’s social media platform and beyond.
We’re very proud of what we have accomplished in a relatively short time since our launch. We’re extremely excited about what’s to come.
How can you help?
· Sign up on AltHealth - https://www.althealth.me/activity/share?refBy=OTBhZWQyYTYyZA. Its free to join!
· Share relevant content on our various Channels - https://www.althealth.me/channels. Feel free to share any relevant third party content (or your own, for that matter) on any of our Channels. Be sure to then share your post on AltHealth on your various social media channels.
· Share the content published on AltHealth on your various social media channels. If you see an article of interest to you, which has been posted on AltHealth, please feel free to share the article on your social media channels. It will help us spread the word about AltHealth and what it can become.
· Refer prospective Channel Champions to us. We are looking for people with an interest in a particular health or wellness issue, who are both social media savvy and entrepreneurial. If they have a large network and social media following of their own, so much the better.
· Refer vendors of health and wellness related products and services to us. We are looking for Direct to Consumer (DTC) vendors willing to offer commissions to our community. Our vendors are typically offering commissions of between 40% and 60%, depending upon the margin of the product.
Thanks!!
Jeff
If you are wondering what AltHealth is, check out the video here - https://youtu.be/A06TpXQrHTM
