$3.8 Trillion Dollars
In particular, this:
“Forrester expects US digital-influenced retail sales to grow from $2.7 trillion in 2022 to $3.8 trillion in 2027. Forrester defines digital-influenced offline retail sales as purchases from consumers who research products online but then buy them physically, at the store.”
This $3.8T isn't digital sales, but O2O, online to offline sales. Think about what this means.
https://www.forrester.com/blogs/us-digital-influenced-retail-sales-will-top-3-8-trillion-in-2027/
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